Storytelling For Fun & Profit

I just ran across this EXCELLENT article on storytelling by Copyblogger (AKA Brian Clark).

Brian is an incredible blogger and copywriter and I HIGHLY encourage you to follow him on both his blog and Twitter.

Here’s a snippet.

Long sales copy uses stories, playing on people’s fears and emotions, reaching out to show them how they can solve their problems with the solution you offer.Press releases use stories, too. Journalists pick up on stories that are worth repeating. They spread the news and talk over events that happen in the world around us.

Case studies are stories about people’s lives, and how they were affected. Textbooks use stories and examples to enhance learning and show students real life applications.

Entire websites can be stories too. The About Us page is a great place to start. The Home page of any site tells a story too (and if it doesn’t, it probably isn’t doing very well in the conversion department).

This is absolutely in line with your video and scripting as well.

Remember my 3 Master Steps on page 32?

The reason I used storytelling is because it’s by far the easiest and most natural hypnotic technique that you can apply.

Become a masterful storyteller and you can market anything.  Period.

Cheers to your success!