I just ran across this EXCELLENT article on storytelling by Copyblogger (AKA Brian Clark).
Brian is an incredible blogger and copywriter and I HIGHLY encourage you to follow him on both his blog and Twitter.
Here’s a snippet.
Long sales copy uses stories, playing on people’s fears and emotions, reaching out to show them how they can solve [...]

I’ve finally released my Hypnotic Video Marketing Secrets eBook!
If you haven’t done so yet, you can GET IT HERE as a FREE DOWNLOAD.
I wrote the book to help people understand what I discovered…
That video MUST be part of your marketing strategy, and it takes more than a webcam to create effective video.
I’ll be adding additional [...]